TRUST e Certified!
Posted May 14th, 2007 by kkibakWell, after about a month (or maybe even more) of going back and forth with the very helpful TRUST e staff, the certification process is finally complete for Breeder Retriever.
It was a (perhaps surprisingly) fun and interesting experience working with the folks at TRUST e to ensure that our privacy policy adequately explains how our Web site collects and uses information from our visitors.
Aside from going through at least 5 - 10 revisions of the privacy policy, obtaining our TRUST e certification required a number of coding changes that would make it easier (and more clear) for users to unsubscribe from any e-mails or notifications we may send out (although at this point we have not sent any such e-mails).
Ultimately, I feel that the TRUST e certification process was very worthwhile–not only because of the credibility and feeling of trust it gives our users, but also, and perhaps more so, because it helped improve the usability and information provided on Breeder Retriever.

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